Hong Kong-based crypto alternate OSL is about to rebrand as a part of its world growth plans.
In a press launch shared with crypto.information, OSL introduced a partnership with Pentagram, a multinational design consultancy, to guide a “strategic model refresh” in a bid to assist OSL attain broader markets because it continues to scale its providers throughout the digital asset area.
Pentagram, recognized for its work with manufacturers comparable to Citibank, Mastercard, Reddit, and Slack, brings over 50 years of expertise in creating model identities. The consultancy will assist OSL in making a model presence that stands out in a aggressive market whereas participating extra successfully with its audience.
Though particular particulars of the adjustments stay below wraps, Jack Tan, Chief Advertising Officer of OSL, described the collaboration because the “inventive pressure” wanted to amplify the corporate’s world presence, envisioning the partnership as a catalyst to “spark recent concepts” and forge deeper connections with a wider viewers.
OSL is certainly one of solely two licensed digital asset exchanges in Hong Kong, having obtained its license from the Securities and Futures Fee in December 2020. Past being the primary licensed crypto alternate within the area, OSL additionally broke new floor as the primary crypto agency to hitch MSCI Hong Kong’s market-cap weighted index, a prestigious checklist of the area’s main firms.
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This rebranding comes after a March warning from the SFC about fraudulent web sites impersonating the crypto exchanges in Hong Kong. The SFC warned the general public on March 4 about suspicious web sites mimicking OSL Digital Securities Restricted and one other platform, HSKEX, which falsely claimed to symbolize Hash Blockchain Restricted.
The faux web sites had been flagged on the SFC’s Suspicious Digital Asset Buying and selling Platforms Alert Record following studies from customers who confronted difficulties withdrawing funds.
As a part of its ongoing growth, OSL lately added the Solana community’s SOL token to its choices for skilled traders, dilating its vary of supported digital belongings.
Learn extra: OSL completes first transaction of tokenized UBS warrant on Ethereum