Dealer Joe, a distinguished decentralized trade (DEX) on the Avalanche blockchain, has undergone a serious rebranding. The mission introduced on X right this moment that it modified its title to Let’s F***ing Joe (LFJ), which represents a “daring, large power model” with a “contemporary, assured strategy.”
Meet Let’s F***ing Joe: The DEX for the on a regular basis Joe.
Previously Dealer Joe XYZ, however reborn with a brand new id. LFJ is similar nice DEX, with a daring, large power strategy.
Model Revitalization → https://t.co/2DpnOOC2q4pic.twitter.com/r1OliTEAyJ
— Let’s F***ing Joe (Prev Dealer Joe) (@LFJ_gg) September 23, 2024
Regardless of the rebranding, LFJ stays dedicated to delivering a quick, cost-effective buying and selling platform for all ranges of merchants, from newbies to specialists, mentioned the crew in a weblog announcement. In addition they emphasised a “no-BS strategy” to buying and selling.
As a part of the rebranding, Joe, the mascot, is getting a makeover with a brand new black tracksuit to raised join and resonate with the worldwide crypto group. The emblem has additionally been redesigned to include the new title “LFJ.”
The mission’s outdated area, “www.traderjoexyz.com,” may even be shifted to “www.LFJ.gg.” Customers who entry the outdated area will likely be redirected mechanically to the new web site.
As a Uniswap fork on Avalanche, Dealer Joe combines decentralized trade performance with lending and leveraged buying and selling. This complete strategy enhances liquidity and attracts extra capital into the mission.
Whereas the rebranding course of is underway, it stays unsure whether or not the JOE token will likely be affected.